We keep growing with digital marketing

As you know, at Panafargo we are always looking for tools to meet the needs of our clients. That is why we have decided to partner with a digital marketing and experiential marketing agency. That's why we want to share with you what we are doing to continue improving our service.

We are implementing 3 digital marketing strategies:

• Online positioning or SEO: We do this so that you can easily find us on the internet in search engines like Google. We do it for our current customers to make their work easier and for our potential customers, so that they can see the products we offer and the good service we provide. This is a strategy that we have been implementing for several months.
• Adwords advertising or SEM: This is another digital marketing strategy that we have been implementing for more than a year. Just like online positioning, we want it to be easy for our current and potential customers to find us on the internet. We are committed to good service and guaranteeing an excellent price.
• WEB page and landing pages: We have been doing this work for several years with Takub. Just like our point of sale, our WEB page is the showcase that our customers see on the internet. That is why we continue to work to make it an increasingly powerful tool. Very soon we will launch our platform so that our customers can view their quotes and orders, and so that they can place orders online.
• Email marketing: Communication with our customers has always been an important factor in our company. That is why we have decided to implement an email marketing strategy to improve that communication and also make it an online communication.
• Social media strategy: Social media has become a communication medium where both companies and individuals can be found. That is why we decided to implement strategies to improve our management in these media.

Everything we are doing will be with the help of professionals from Takub. Again, we express our commitment to continue improving in every way.

Get to know each of our products and services in depth

Digital marketing allows companies to convey information to customers in a more pleasant and direct way. That is why, with the online positioning strategy, we want to emphasize precisely this, and thus, somehow resolve any doubts our users may have in advance, about stationery products, our delivery and customer service, and of course, our business objective, location, and history.

How do we do it?

We create a blog for each of our users' products or topics of interest to extend the relevant information we want to share with them. For digital marketing, blogs allow users to find the information they are looking for in an easier and more direct way. That is why we try to answer the most frequently asked questions and thus offer valuable and high-quality information. In addition, we also try to give tips and advice that can help you use our stationery and office supplies properly, so that their useful life is prolonged and you can make the most of each of their features.

What other strategies do we use?

Within digital marketing, we can find other strategies apart from those mentioned above, with which we seek to connect with our users to provide more personalized services according to the needs and requirements of each one. Among the additional strategies we have are lives and webinars on our social networks, where we like to share with you trending or interesting topics about our niche market. Remember that we are distributors of stationery supplies, with a strong focus on art products. In this way, in these meetings we have shared thoughts and ideas about books such as Julia Cameron's The Artist's Way and many more.

Digital marketing keeps us close to you

It's no secret that today we are more connected to the internet, because we live in a digital age that is constantly transforming. This is how we cannot be left behind, and for this reason you can find us on our different contact channels and thus be able to stay connected with you. Remember to follow us on our social networks to stay up to date with our latest products and launches, as well as our activities and promotions of the month. For us, the most important thing is to always provide you with the best service and quality, which is why we try to improve our processes every day to achieve this goal.

Learn about our history and growth, and you will understand why at Panafargo we are known as one of the pioneers in commercializing stationery products in Medellín and being one of the most important distributors in the "El Hueco" sector.

LET'S TALK